~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Chinese Company Opens First American Showroom in Palm Springs

Public Record, The, Nov 20, 2007

 
Wish you could pick out your nicely pressed clothes from the closet with the organized quickness of a professional dry cleaning rack with a touch of a finger?

RotaBob, a revolutionary rotary closet rack that works on ball bearings instead of electricity, is now on display at its first American showroom at Innovative Closet Concepts, 1281 Gene Autry Trail, Suite M, Palm Springs national sales representative Bette King, announced recently.

"We all need more room in our closets and this rotary closet rack can hold more clothes, shoes and accessories than any of the old-fashion closet organizers," said King, the exclusive sales representative for RotaBob in North America, Canada and Mexico.

For example, RotaBob in one of its largest sizes can be used in a large walk-in closet and hold 425 to 450 garments plus space for baskets for other clothing items and shoes. Nothing gets wrinkled with the rotary closet rack, King said. Prices start at about $800 depending on the size of the rotary closet racks that can be easily assembled in minutes.

The Rotary Closet Racks can also be used for other storage items, from athletic gear to office supplies, King said. There are 22 different sizes of RotaBob racks now available in stock, along with a new rotary shoe rack that holds up to 225 pairs of shoes.

"RotaBobs are clearly a great choice for seniors and the handicapped, who I call "handicapable.' We have storage racks to meet every budget," King said.

Rotary closets can fit any type of closet, from wall to walk-ins. RotoBobs can be free standing, mounted and even placed on casters for easier access. There is a corner accessory rack that is located in the "dead" space of your closet where two built-in closets meet. Belts, scarves, purses and other things can be easily stored on it.

King and her husband Frank, who first saw RotaBob two years ago at a furniture convention in Las Vegas, immediately saw how practical, easy and efficient the rotary closet racks would be for consumers.

Designed by a Chinese engineer in New Jersey 12 years, ago, RotaBobs are manufactured in China and distributed there through 175 retail outlets.

"This is really a business first for the greater Palm Springs Desert Cities with a quality Chinese company opening a showroom here, she said.

The Kings, who are the exclusive importers in the United States, Mexico and Canada, have set up a network of distributors and dealers across the nation.

"RotaBob is one of those practical ideas that you say, 'why didn't I think of that,' " King said.

For more information please call (760) 322-1411 or visit online at

www.rotarycloset.com

Copyright Desert Publication, Inc. and Sharon Apfelbaum Nov 20, 2007
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

March 09, 2007
RotaBob Rotary Closet Racks

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Homeowners are always looking to fine-tune the look of their homes before they put their house on the market. But all too often an area that gets forgotten is the closet.

Everyone seems to have more stuff than ever before and a lot of that stuff gets crammed into the closets. Then when you list the home on the market, and Mr. and Mrs. Buyer come to have a look, they reach for a closet door and are greeted with an overstuffed, unorganized mess. The prospective buyers don’t see your valuables as prized possessions; instead what they see is too much stuff and too little space. Often buyers can’t picture their belongings in a home that’s filled with clutter. That’s why a lot of agents will recommend organizing, not just the space you see immediately upon entering the home, but also the closets.

An organized, well-planned closet can be a huge attraction. Who wants just a regular shelf and pole when you have all these capabilities of the hangers and the drawers and the belt racks, shoe shelves — everybody needs storage.

The requests for closet organizers are growing in an interesting way. Closets are turning into spaces where people don’t just store their clothes. They’re also considered an important upgrade for many buyers. Just as a large renovated kitchen and bathroom area are typically more appealing to buyers, so too are organized closets.

At the top of every homeowner’s list is how to maximize space. Sometimes that might be extending your organizers higher than what you have, maximizing the overhead space and sometimes it’s a matter of using the extra space you have below with baskets and shoe shelves and things like that.

One of the newest trends for closets is being borrowed from the dry cleaning industry. It’s a rotary closet device called Rotabob and it literally brings the clothes that are stuck in hard-to-reach places right to you.

For instance, you probably see a lot of closets that are not too deep — you know a reach-in closet and they’ve got a real long return where you look down the side of it and it’s two or three feet of really hard-to-get-at space. So, with the Rotabob you can install one of those and just basically bring your clothes to you instead of having to reach in for them.

They carry a price tag of about $900 to $1,200 for a unit with installation but after it’s put in there’s nothing else to do. They are stainless steel units with ball bearings so there’s no maintenance and no electricity and they work for just about any closet.

These units are becoming popular not just for closets but also laundry rooms, storage spaces, and garages. Someone actually put it in a utility closet and loaded it up with baskets and hung their mops and rags on the handles and put their cleaning supplies in the basket.

Being organized on the outside of your home creates curb appeal that gets prospective buyers in the door. Then keeping them there long enough to decide they can’t live without your home requires careful, well-thought-out organization inside your home including those areas that you don’t notice right away but your prospective buyers most certainly will.